how we work
block c morelands, 5 old street,
london, ec1v 9hl

+44 (0)20 7183 0090
hello@weareswede.com
Swede specialises in ideas. Supporting innovators, entrepreneurs and established companies in realising opportunities and ideas for products and services.

our idea loop

The idea to option cycle is iterative and initially very rapid. Here is one example:

A. Association: Bringing creative translation and frameworks to the table helps overcome associative barriers

B. Idea: Defining the value proposition using proven frameworks

C. Exploration: Rapid visualisation of ideas help ourselves and our stakeholders to explore the boundaries of the idea

D. Validation: Narrowing our efforts on key ideas and principles and exposing these to different aspects

E. Definition: Tidying up and defining the core idea using prototypes and visualisations

F. Communication: Honing the message and exposing more high risk entities to our effort

iterated rapidly

The process is effectively an unfolding vortex where we initially go through stages A-F very rapidly, starting on paper, and then increasingly extend the cycle - every iteration exposing the idea to more high risk entities than before.

Until we end up with a cycle that ends with a communication phase ready for the market thus turning the the idea into a useful and profitable set of options.